marketing Tag

Sue Ko / Posts tagged "marketing"
8 October, 2019
in instagram

Stay with me if you want an introverted newbie’s coping strategies for talking on camera on Instagram stories! For the past month, I’ve been making myself do a video story once a week. Though I've often questioned if it’d REALLY help people "know, like and trust" me? What if it makes them DISlike me instead? Is anyone even interested in what I'm saying? Doubts and discomfort aside, I decided to prove to myself I can do it. So, here are 5 newbie coping tips for talking on camera in Instagram Stories: 1. Do lots...

2 July, 2019
in instagram

One of the things I get asked often by business owners is how they can make their Instagram feed more visually cohesive. Whilst a "pretty" feed can be beneficial (and fun!), I believe ensuring the content you share is genuine and helpful, is equally, if not more important. I always recommend getting really clear on your brand strategy FIRST so you have a strong foundation and clarity for what your business is about. I'm talking about your brand's purpose/why, your brand values, how you want to make your customer's feel, and...

8 March, 2019
in marketing

As an entrepreneur, developing a strong personal brand is so important. If you think about all your marketing efforts as the way you communicate with your audience, then your brand personality is your VIBE during those interactions. Much like when you meet someone, and you click straightaway. It's hard to pin point exactly why you click, but you know you like their vibe and energy. When you know your brand personality, these characteristics will shine through in your Instagram captions, blog content, newsletters, visual imagery, packaging, and the way you respond to...

7 March, 2019
in instagram

Your Instagram bio is such a great opportunity to tell your potential clients and customers how you can serve them, and to connect with them. If you are thinking about giving your bio a makeover, here's 4 simple things to keep in mind: 1. Include your name When was the last time you introduced yourself by your business name only? Probably never, right? If it’s just you in your business, include your name in your bio! I like to address people by names which can be tricky when they don't include their name...

 

 

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