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brand story

Sue Ko / brand story

As an entrepreneur, developing a strong personal brand is so important. If you think about all your marketing efforts as the way you communicate with your audience, then your brand personality is your VIBE during those interactions. Much like when you meet someone, and you click straightaway. It's hard to pin point exactly why you click, but you know you like their vibe and energy. When you know your brand personality, these characteristics will shine through in your Instagram captions, blog content, newsletters, visual imagery, packaging, and the way you respond to...