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4 steps to improve your Instagram bio

Your Instagram bio is such a great opportunity to tell your potential clients and customers how you can serve them, and to connect with them.

If you are thinking about giving your bio a makeover, here’s 4 simple things to keep in mind:

1. Include your name

When was the last time you introduced yourself by your business name only? Probably never, right? If it’s just you in your business, include your name in your bio! I like to address people by names which can be tricky when they don’t include their name in their bio so I have to try find an intro post or scan comments to see if someone mentions their name anywhere. It makes it much more personal!

2. Be specific about what you’re offering

Don’t make people scroll through your account to find out what you do or what you sell. Chances are, they just want to get back to a relaxing scroll sesh, or insta story surfingie. ceramics, candles, custom illustrations, 1:1 coaching, in-person workshops, online courses…

3. Tell them how you can make their life better

People visit your profile to find out if you’ve got something they need. ie. inspiration, connection, knowledge, a solution to a problem, or something to make their life easier/better/healthier/happier. So don’t put them through a scavenger hunt to find out, make it clear in your bio.

4. Let them know what to do next

Include a call to action so anyone who is interested in engaging in your services or purchasing your product can either connect with you, get to know you better, purchase or making a booking. Remember, a call to action doesn’t always have to be linked to making a sale.

Do you update your bio often? What’s your biggest challenge in writing your bio when you do?