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March 2019

Sue Ko / 2019 / March

As an entrepreneur, developing a strong personal brand is so important. If you think about all your marketing efforts as the way you communicate with your audience, then your brand personality is your VIBE during those interactions. Much like when you meet someone, and you click straightaway. It's hard to pin point exactly why you click, but you know you like their vibe and energy. When you know your brand personality, these characteristics will shine through in your Instagram captions, blog content, newsletters, visual imagery, packaging, and the way you respond to...

Your Instagram bio is such a great opportunity to tell your ideal customers how you can serve them, and to connect with them. If you are thinking about giving your bio a makeover, here's 4 simple things to keep in mind: 1. Include your name. When was the last time you introduced yourself by your business name only? Probably never, right? If it’s just you in your biz, it’s a good idea to include your name in your bio, so when people chat to you via DM or comment, they can address you...